Image and Communication
About This Project

Customer: FCS – Fast Cleaning Service

Year: 2022

Logo restyling and website creation


FCS is an undertaking specialising in the sale of products, machinery, and equipment for hygiene and cleaning in civil and industrial facilities; they required to make their logo more appealing but without fully distorting the original one, and to create a “shop window” website complete with data sheets of all their products and services.

First of all, we modernised their logo by simplifying its lines and testing graphic elements suggesting the idea water and cleanness. The new lettering and the roundish shape in an irregular blue shade that suggests the flowing of water, are the distinctive elements of the new logo.

As to the website, we worked on a pale background with touches of the logo blue combined with light grey and bright green to highlight the calls to action.

The final result is a neatly organised website that  simply and immediately offers all information about the firm and the services it provides.